So who is or are behind the famed Property Company of Friends Inc or ProFriends? Ernst & Young Entrepreneur of the Year Philippines
nominated the President of Pro-Friends, Guillermo C. Chua, and relayed his
background on founding PCFI.
“Mr. Guillermo Choa traces his entrepreneurial roots to his high school
days in Pasay. He grew up helping in the family’s construction supply business,
from carrying heavy loads to sourcing inventory from all over the country. The
Choa family eventually went into real estate development, and Mr. Choa and his
brother formed their own property development company – Confed Properties, Inc.
Having gained experience in real estate development, Mr. Choa
established Property Company of Friends, Inc., or Pro-Friends, in 1999. It is
one of the lowest-cost and fastest producers of housing, and has provided
10,000 homes to mid-level families mostly in Cavite. Pro-Friends is able to
capture different markets by focusing on projects using smaller land areas of
about five to 20 hectares.
Dedicating 10% of its employees to research and development has led
Pro-Friends to use precast technology to quickly deliver houses that meet
company and regulatory standards. Pre-cast components are produced on-site to
minimize storage, production, and transportation costs. The company has
innovatively integrated fibers, which were originally meant to patch cracks, to
its wall systems. Pro-Friends also creates its own designs and operating
systems.
Pro-Friends builds and manages residential communities to ensure their
continuous development. Each Pro-Friends community boasts of a clubhouse,
swimming pool, basketball court, and chapel. The company even maintains a
budget for community-based activities such as sports clinics, holiday parties,
and cooking lessons.
Pro-Friends currently has 13 projects in Cavite and Bulacan. The
company is also concurrently working on a project with Gawad Kalinga.
Pro-Friends has plans to expand to urban areas, and in fact has begun
developing new subdivisions in Pampanga and Batangas. However, the company will
continue to cater to the housing needs market. To encourage entrepreneurship,
employees are allowed to invest in the company’s projects, and part of their
salary goes to an employees’ savings fund. Pro-Friends is aiming for an IPO in
2010.”
No wonder Pro Friends has a Corporate Social Responsibility section on their
website; they partnered with NGO Gawad
Kalinga. Only a limited number of companies offer CSR (mostly local
companies, too). ProFriends claims that it is committed to create communities
and transform lives. This is put into action through Pro-Care, Pro-Education,
and Pro-Team.
PRO-CARE
“PRO-FRIENDS continuously engage with its homeowners through
community-related activities. This enables PRO-FRIENDS to harness its
relationship with its homeowners and at the same time make way in producing
responsible citizens in the community.”
PRO-EDUCATION
“PRO-FRIENDS' value of education is manifested in the establishment of
its very own school, the St. Edward Integrated School in Lancaster Estates. The
high regard to education doesn't end in the four walls of the school edifice.
PRO-FRIENDS continues to reach out where education needs to be present,
whenever the opportunity comes.”
PRO-TEAM
“PRO-FRIENDS highly regards teamwork. As one of its core values,
PRO-FRIENDS steers its organization to work in harmony and with a common goal.”
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